So which was it? As business owners, we have much to worry about each day.  But little compares to having a consistently strong brand and a list of loyal consumers to sell to who consistently enjoy and promote it.  Likewise, concentrating on building a big list is worthless without a strong, effective brand and a track record to back it up. So as an entrepreneur, which should you focus on in your business?  My experience has been that they go hand-in-hand.  Build your list while building your brand momentum.  One feeds into the ... Read More

Tools you can use! Like most online entreps, I am always on the prowl for the latest, greatest, efficient and cost-effective tools to better automate my business.  Below are three new tools that I am now utilizing and am happy to promote!! 1- Toggl Toggl is an online task timer.  For those of us that manage work independently for multiple clients, accurate time tracking per task is crucial for our business.  Until recently, I have been managing my time w Apple’s desktop time-tracking system, Mac Freelance.  Easy enough to use, and ... Read More

Work on my own list?  Who has time for that??  As business owners we all unfortunately have a bad habit of putting our own business tasks at the bottom of our to-do list!  I’m guilty of it for sure in many (umm maybe all!?) areas of my business!  I literally have to schedule in time on my calendar, and work extra hard the day before to have any substantial time to dedicate to my own business growth.  Alas, it needs to be done, and I always want to make what I am doing fun, challenging and productive.  If this sounds like you, let ... Read More

Go forth and be fabulous! By now you’re probably wondering, “What in the world is ‘Virtual Fabulosity’ and why does it matter to me?” Let me sum it up for you in a few small words- it’s about being fabulous in life and business -online and off. About taking your business and injecting it with your unique personality and your style. It’s about taking ownership of your business and showing it and your clients the love and glitz they deserve. After all, a happy, fabulous business owner makes for ... Read More

First, confession that I am a Martha Stewart fanatic.  I have been in love w her since I first learned about decorating back in high school.  IMO, she has only gotten cooler since jail, and it increased her street cred on every level.  To survive that media circus and have an even stronger brand is nearly unbelieveable and speaks volumes to her business sense. In truth, I was more excited when I got the call to be on Martha Stewart Living Radio than when I was featured in the New York Times (no offense Marci!!).  Martha to me is the ... Read More

HP Mini 210 Vivienne Tam Edition Attention digital fashionistas: check out the must-have Mini 210 Vivienne Tam Edition. Part of her spring collection, this is the second “digital clutch” she’s designed with HP. Its stunning “Butterfly Lovers” design on pale gold background provides instant glamour, and this cool digital accessory will fit easily in your bag. And for those of you who crave coordination… there’s a matching mouse!  It’s even just as pretty on the inside with a matching gold ... Read More

EE will be hosting an exciting new opportunity for Philly entrepreneurs! We are excited to bring you “Off-Site Coworking and Networking Days!” Coworking and Networking Days will be held monthly all around the Philadelphia area.  Learn more about the event on our blog. This is a great way to network and work collaboratively with other Philly entreps and freelancers. Make new connections and learn more about coworking in Philadelphia. All day we will be tweeting and blogging to bring you updates about the coworking and networking ... Read More