I had the great pleasure of presenting to the attendees of the International VA Association Online Summit attendees today.  We covered alot of ground discussing not only what develops a brand’s identity but also what ROI a strong brand can bring to you and your business.  As solopreneurs, our branding needs to be consistent across the board- it needs to be as evident in our professional life as it is in our personal life.

The poll results from the start of the call showed a tremendous challenge for VAs  in understanding what differentiates them from their peers and how they can use their brand to attract the ideal clients and ideal work that is right for them. Strong brands demand a premium, and creatively expressing that allows us to charge a premium all while doing the work we love with the people we love.  Be sure to check out the other ROIs of branding in my presentation below.

And a special congrats to Ruth Martin of Maplewood VA- our grand prize winner!!

#IVAA11 Attendees Save 20% off Brand Consult Packages

Develop Your Brand to Attract Your Ideal Clients and Set You Apart!

India Blue Package- $399

Or 2 Easy Payments of $199

** #IVAA11 Attendees receive 20% off through 10/31/11! **

India Blue Peacock

This package is for you if you struggle with discovering what differentiates you/your virtual business from your competition.  You will walk away with incredibly powerful information about your existing brand including raw comprehensive data from everyone in your community.  During our call together we will review this data in full and discuss techniques you can use to fully express your brand effectively both online and in-person.  As a bonus, you will receive the leading book written on personal branding, filled with exercises and tools to expand your understanding of personal branding.

This package includes:

• 360°Reach & Review of Results – The first and leading web-based comprehensive personal brand assessment
• Bonus: Career Distinction book- Stand out by Building your Brand; written by the founders of Reach Personal Branding
• (1) 60-Minute Consultation with Emily Morgan, a Reach Certified Personal Brand Strategist to review the results of your 360°Reach Assessment and discuss implementation strategies to improve and accentuate your brand attributes.

-        Audio file of call

-        Summary notes page deliverable

Beyond the Branding Basics: Get Your Brand out There and Get Results!

Java Green Package- $775

Or 3 easy payments of $257

** #IVAA11 Attendees receive 20% off through 10/31/11 **

Java Green Peaco

This package is for you if you want to walk away with all of the tools and insight you need to discover what differentiates you/your virtual business from your competition and an action plan that you can easily implement effectively.  Not only will you walk away with incredibly powerful information about your existing brand including raw comprehensive data from everyone in your community, but we will work together to develop your own brand statement and branded bio.  Most clients find this to be the most difficult part of the branding process, but it’s arguably one of the most important and cannot be ignored.

During our calls together we will review your personalized data in full and discuss techniques you can use to fully express your brand effectively both online and in-person.  You will walk away knowing not only where your personal brand stands currently, but also with all the tools you need to express your brand to take your business to the next level.

As a bonus, you will also receive the leading book written on personal branding, filled with exercises and tools to expand your understanding of personal branding.  This package includes:

• 360°Reach & Review of Results – The first and leading web-based comprehensive personal brand assessment
• Bonus: Career Distinction book- Stand out by Building your Brand; written by the founders of Reach Personal Branding
• (2) 60-Minute Consultations with Emily Morgan, a Reach Certified Personal Brand Strategist to review the results of your 360°Reach Assessment and discuss implementation strategies to improve and accentuate your brand attributes.

-        Session 1: Review 360 Results

-        Session 2:  Feedback on your brand statement and branded bio

-        We’ll also discuss best way to proceed for subsequent phases based on defined goals and target audience

-        Audio file of calls

-        Summary notes page deliverable

Emily Morgan is a REACH Certified Brand Strategist as well as a 360 REACH Certified.  Learn more about REACH here. Learn more about Emily here. Emily also works with new VAs looking to launch or expand their business.  Learn more about her 1:1 consulting packages.

View the slide deck from my presentation:

“Emily is a phenomenal woman who inspires, builds, and teaches Virtual Business owners how to have an online Brand. She has offered me not only brilliant advice and coaching but her friendship as well. Emily has helped me discover how I can create a brand to attract the right people for my business. Her commitment to my success and her expertise in branding has been invaluable. I highly recommend Emily Morgan to anyone who wants to achieve their goals as quickly as possible in the Virtual Business world.”

Linda Eskridge
E-Virtual Executive Services